Pictorial Illustration of a case study on how to Cater to users with micro browsing habits using Shopify tag-based navigation system and mega menus

1.1 Introduction

This case study focuses on how a small luxury brand faced challenges using Shopify’s Default Collection Features. The client aimed to preserve a premium aesthetic by not showing product prices on the homepage and needed a solution to create a sense of variety across their products. By opting for our custom solution, we tailored the site’s layout to align with their branding and enhance the user experience.

"Hidden prices keep the homepage sleek and premium".

Pictorial presentation of how cluttered or poorly structured dropdown navigation menus increase bounce rate.

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1.2 Luxury Aesthetic:

Shopify’s Featured Collection automatically displays prices on the homepage, which didn’t align with the luxury brand’s price-free, elegant layout.

  • A. Limited Customization:
  • The Multicolumn section lacked flexibility to add custom H2 headings, affecting the desired aesthetic.
  • B. Incorrect Product Redirects:
  • Users would click on a product like the “Blue Jacket” but get redirected to a version in a different color, such as “Black.”

1.3 Our Solution:

An image illustrating highlighted product color variant when users are redirected to product details page

Steps to our Resolutions:

A. Custom H2 Heading:

We manually added a custom H2 heading using JavaScript and CSS, e.g., “Browse our Wardrobe Collection.”

B. Hidden Fields for Color & Titles:

The Description field stored product colors, and the Link Label stored product titles, both made invisible to maintain aesthetics.

C. JSON API Integration:

The Description field stored product colors, and the Link Label stored product titles, both made invisible to maintain aesthetics.

An image Shopify product fetch via JSON API call

D. Custom CTA Buttons:

We added a button to each product, ensuring the correct variant (color) was highlighted upon redirection, using the variant ID in the URL.

E. Image-Based CTA:

Users could click on a product image, which also redirected them to the selected product variant.

"An enhanced CTA, if well managed, can yield increased engagement and improve user experience."

1.4 Considerations:

Manual Product Entry:

This setup is an excellent fit for small businesses with up to 20-25 products. It allows for a visually refined and curated presentation of each item and its color variants, perfectly suited to brands that need to offer a personalized luxury experience. Manually entering each product ensures control over the display, making it ideal for niche markets.

Scalability for Larger Stores:

For larger stores with extensive product inventories, this approach becomes unmanageable due to Shopify’s limitations on customizing the Featured Collection Block with color or label links. While no direct workaround is available, we can help you explore scalable third-party apps or custom solutions tailored to your specific needs.